“…English is my second language and I think maybe because of that it allows me to see strange possibilities for meaning in words, but I am mostly interested in the simple logic behind interpretation, and I believe language is a code, and we can each relate to it differently...”
CARA ERSKINE: You’ve talked a lot about humor being in the work, but I see it balanced by cynicism, it’s both sunny and very dark.
MAYA SCHINDLER: I think humor is part of my work as it’s part of me, at least you may say it’s a kind of tool or a filter for understanding. I guess the term “understanding” is underlying in my work. This term can be very personal, but also very impersonal at the same time. It can be very pointed— at you or me, but it’s also a very big generalization of the idea behind it. All of my work, even if it’s text-based, or image-based—sometimes that is even the same thing—comes from that, from the simple notion of searching for meaning, trying to understand, or simply put, existentialism. So, I use humor to clarify or create a filter or an opening for someone that just walks into the situation that I’ve created.
CE: Text serves as a clarifying agent for you. I remember the “We Love To See You Smile” text piece you made at Yale, and at the time it was a Mc Donald’s slogan, which was one your first text sculptures...
MS: My use of text is intuitive…English is my second language and I think maybe because of that it allows me to see strange possibilities of meaning in words, but I am mostly interested in the simple logic behind interpretation, and I believe language is a code, and we can each relate to it differently.
CE: I’m thinking of your text work based on pop songs and commercial slogans. Mediated, pop culture seems to have a magnetic pull for you.
MS: I use things that I find, materials, text, or random images, and I try to understand them, or to make some sense of them. Most likely I would compose a meaning from that collection, and will find a way to "make" them "make sense." Sometimes it comes in the form of using media, and maybe some pop star, and I think I use that because it’s so approachable, and again, it’s that weird relationship. How can I make “McDonald's” all mine, but yours too? I look at all those things through my own filter, but to show them to you, the viewer, again.
CE: The sculpture
SOLUTIONS presents a conundrum. Solutions create more problems or different problems, more decisions, complications. The sculpture presents the word “solutions,” but only to point to the “problems.” Can you talk about this relationship between two halves?
MS: You’re right about solutions, it is a strange word, and I just couldn't let it go. It points out what is not there, hence the shape of something complete or incomplete. Lately, I find myself more and more attracted to be even more daring, and more political in my choices, and I think the work is going in that direction.
CE: Politics informs your work, but it appears in a very subtle way. I sense the political content because it is not overt. I think the way your work is political has to do with perception—something is always bubbling under the surface.
MS: Politics is a big part of my work. Not necessarily making a statement or being political, but the issue of politics, or maybe the definition of “being political.” By stating the obvious or not so obvious, I am taking a stand to begin with…you could say I am dealing with the phenomenology of politics, and the endless hope of making sense of it all…I think growing up in Israel makes one maybe more aware of the notion of normality. My view of what’s normal is almost the complete opposite of someone on the other side of the fence’s view of normality, and to me that is almost incomparable, or at least the notion of it.
CE: I think words and pictures are interchangeable for you, both hit hard in different ways. You treat text and image as though they were the same, having almost the same physical power. I think you're interested in how powerful words are as an icon like a single image...
MS: I think you are right about that. Words can function as an image, and sometimes the image is so different than the word that it makes the form irrelevant, and vice versa. I think image is always text, just in a different form. The form that my work takes is one of the most important elements. Introducing a familiar form, but with a different meaning or a different meaning in an unfamiliar form, is super important to me.
CE: I feel like you want to disrupt the norm of visual experience within art. I think Martin Creed works in a similar way. What are some artists that you look to?
MS: I do like to dispute the norm, but I also appreciate the norm, that is why I use norms all the time. I really appreciate Martin Creed, but honestly, my all-time favorite is Bruce Nauman. His interest in the "personal/political" is super interesting to me, and I just really appreciate the simplicity of his practice.
CE: The after-image from w
ishful thinking wishful was a really toxic, absinthe green due to the pink and white paint being so close in value. I walked out of the gallery with “Wishful Thinking” emblazoned on my mind due to the optic effect. Does this interest you at all for future works?
MS: Yes! Definitely. I thought that was super successful, creating the notion of an after-image, with just the color theory effect. The dichotomy of being aggressive in a hidden way is what works best in art these days (at least in my opinion) and that is something I am always after!
***Maya Schindler is a Los Angeles-based artist originally from Jerusalem, Israel. She received her MFA from Yale University and her BFA from the Bezalel Academy of Art and Design in Jerusalem, and attended the CORE program in Houston. Recent solo exhibitions include
THE NEW DEAL at Anna Helwing Gallery, Los Angeles; and
In Confidence at SouthFirst, Brooklyn.
http://www.annahelwing.com/artists/maya_schindler/maya_schindler.htmlCara Erskine is an artist based in Pittsburgh. She is covered in an unfathomable number of freckles, has a hellacious allergy to buckwheat, and has Celiac disease.
http://www.caraerskine.com